Piedmont Avenue Merchant Association's 31st Annual Halloween Celebration

Saturday, October 28th


Vote for your favorite window and/or merchant costume! Use Instagram, Facebook, email (contact@piedmontavenue.org), or paper ballot (available on the 28th from volunteers wearing a “VOTE” button).



FREE cartoon show at Landmark Piedmont Cinema, 4186 Piedmont Avenue


Piedmont Avenue Branch Library StoryTime for the very young at IRIS Optometric, 3911 Piedmont Avenue


COSTUME PARADE – led by Bagpiper Troy DuFrene – Dan Kalb, District 1 Councilmember is this year's Grand Marshal – Ride courtesy of Honda of Oakland

Note: Meet in the parking lot at Pet Food Express, 3868 Piedmont Avenue (Montell at Piedmont Avenue)

Trick or Treating will take place after the parade for children under 10 years of age accompanied by an adult – look for merchants displaying a “Candy Station" sign.

Other events throughout the day –

9am to 8pm

Pretty Scary Haunted House – Piedmont Avenue Pumpkin Patch – $5.00 – between Ken Betts Car Wash (Piedmont Avenue at Pleasant Valley Road) and J. Miller Flowers and Gifts at 4414 Piedmont Avenue

10am to 1pm

Pet Portraits with Frankenstein – $20 – at Pet food Express, 3868 Piedmont Avenue – all proceeds will benefit Maine Coon Adoptions

1am to 2pm

Piedmont Avenue Elementary School's Haunted Hallway and Carnival – Echo at Piedmont Avenue – games, crafts, prizes, food – all proceeds benefit programs at the school. PLUS – make a button at the library's table

11:30am to  1:30pm

Music by the Dilly Dallies at Piedmont Plaza (Piedmont Avenue at Linda Avenue) sponsored by Blue Door Beads


Balloon Man sponsored by Crepevine Restaurant at Piedmont Plaza (Piedmont Avenue at Linda Avenue)


Face Painting at Piedmont Plaza (Piedmont Avenue at Linda Avenue) sponsored by Philippa Roberts

Noon to 3pm

Mountain View Cemetery's 12th Annual Pumpkin Festival, 5000 Piedmont Avenue – pumpkins (1 per child while supplies last), bags and masks to decorate (limited number), 5 large jumpers, balloon artist and face painting, live animal show, music by “Shades of Gray,” and a variety of food trucks and carts


FREE movies at the Chapel of the Chimes, 4499 Piedmont Avenue – Nightmare before Christmas and Beetlejuice


Pet Costume Contest – Pet Food Express, 3868 Piedmont Avenue, – top 3 gift prizes – $25, $50, $100 gift certificates.

Our thanks to:

  • Piedmont Systems for printing our posters
  • Surprise! for balloons
  • The Los Carnales/LaFamilia Motor Cycle Club for security
  • Rani Khamphilavong (artofranik) for design services