PAMA was established in 1938 and is among Oakland’s oldest continuing business districts. PAMA contributes to the prosperity and overall environment of our neighborhood, our city and our region.

We work with the Piedmont Avenue Neighborhood Improvement League (PANIL) and Shop Oakland Initiative on the revitalization of our city.


Piedmont Avenue Annual Holiday Stroll and

Tree Lighting Ceremony on Saturday, December 2nd, 2017

The Piedmont Avenue Merchant Association’s Annual Holiday Stroll and Tree Lighting Ceremony takes place this Saturday, December 2nd.


The Holiday Stroll begins at 10am and continues throughout the day and evening. Stop by your favorite retailers for special discounts and festivities and enjoy flat rate PARKING at Piedmont Avenue Elementary School (Piedmont Avenue and Echo) provided by Piedmont Avenue Elementary School’s Dad’s Club. All proceeds benefit programs at the school.

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Start your Holiday Season on Piedmont Avenue Saturday, December 2nd!