Piedmont Avenue Merchants Association

PAMA was established in 1938 and is among Oakland’s oldest continuing business districts. PAMA contributes to the prosperity and overall environment of our neighborhood, our city and our region.

We work with the Piedmont Avenue Neighborhood Improvement League (PANIL) and Shop Oakland Initiative on the revitalization of our city.

Join us for Piedmont Avenue's Annual Lighting of the Avenue Tree at Key Route Plaza
(41st and Piedmont Avenue)

4pm, Saturday, 12/3