welcome to piedmont ave

Located in the heart of Oakland, CA, and stretching from downtown’s Broadway Street to the beautiful Mountain View Cemetery, Piedmont Avenue is home to a lively strip of restaurants, shops, and services ready to welcome you in. Eat, shop, stroll... Explore and enjoy. We can’t wait to see you!


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About PAMA (piedmont ave merchant association)

PAMA is a non-profit 501(c)6 volunteer-run organization that has been around since 1939. PAMA is made up of local business owners, many of us you see every day on the avenue. PAMA’s mission is to collectively focus on addressing issues affecting all businesses, make improvements, promote safety, and strive to make Piedmont Avenue a thriving destination for the greater community to shop, dine and enjoy. We believe each business, no matter how small, makes a huge difference and plays an important role in the success and appeal of our neighborhood and community.