Piedmont Avenue Merchants Association

PAMA was established in 1938 and is among Oakland’s oldest continuing business districts. PAMA contributes to the prosperity and overall environment of our neighborhood, our city and our region.

We work with the Piedmont Avenue Neighborhood Improvement League (PANIL) and Shop Oakland Initiative on the revitalization of our city.


People get hungry all during the year — not only on Thanksgiving and Christmas


Join PAMA’s Food Drive this Saturday

3/28 — 11am to 7pm


There are two ways you can participate


Drop off non-perishable items Saturday, 3/28

at Avenue collection centers

Piedmont Systems, 3871 Piedmont Avenue

Key Route Plaza, 41st and Piedmont Avenue

Piedmont Plaza, Linda and Piedmont Avenue

Video Room, 4364 Piedmont Avenue


Join PAMA’s Virtual Food Drive

Donating to the Virtual Food Drive function allows the Alameda County Food Bank to stretch every $1 you donate into $6 worth of food because of the Food Bank’s bulk purchasing power and ultra-efficient distribution network. Those who wish to donate in this manner should visit:




Thanks for participating




Join us for the Piedmont Avenue Stroll every third Thursday. Click here for more information »